If you hold a Utah license, the disclosure is verbal and it is first

The Utah AI Policy Act splits consumers into two groups. For most interactions, disclosure comes when asked. For state-licensed occupations, it comes prominently and verbally at the start.

The short version

  • SB 149, as amended by SB 226, has applied since 7 May 2025.
  • General consumer interactions need disclosure when the consumer asks whether they are dealing with an AI.
  • State-licensed occupations must disclose prominently and verbally at the start of the interaction.
  • That covers medicine, dentistry, law, accounting, nursing and psychology, which is most of the practices buying AI receptionists.

The two-tier structure, and why the second tier is the strict one

For an ordinary business call, the Utah duty only kicks in when asked. If the caller asks whether they reached a person or an AI, you have to say. That is a low bar and most callers never ask.

For a state-licensed trade, the duty flips. You say it out loud, up front, whether or not anyone asks. Lawmakers decided a caller dealing with a licensed trade should know what they reached before the talk starts. That is a fair line to draw.

So a dental practice in Salt Lake City has a product need that a plumber on the same street does not. If you hold a license, ask every vendor whether the assistant can name itself at the start, in your words. Not all of them can.

What a compliant opening sounds like

Out loud, up front and plain rules out a lot of what vendors ship by default. It rules out telling people only when asked. It rules out a notice halfway through. It rules out a line so hedged that no caller would take it to mean software.

Here is what we would write for a practice: this is the automated assistant for the practice, and I can book you in or take a message for the team. It is spoken, it comes first, and no caller finishes that line thinking they reached a receptionist.

Note what else it does. It tells the caller what the assistant can do. A notice that only names the AI leaves people wondering whether to hang up and call back later. One that names and offers keeps the call going.

The claim this rule should make you sceptical of

Vendors here sell on how human the assistant sounds. Read the Utah rule beside the Maine one and you see lawmakers treating that as the problem rather than the product, at least when nobody is told.

We do not say our assistant cannot be told from a person, and we would be wary of a vendor who does while selling to licensed practices. Those two stances pull against each other, and sorting that out is the vendor's job rather than your problem to find later.

The other claim to doubt in a clinic is HIPAA. No AI receptionist vendor should tell a practice they are HIPAA compliant. It rests on contracts rather than a product badge, and it needs a signed deal with every layer that touches patient data. We make no HIPAA claim at all.

What this does not settle

Hear it handle one of your own calls

Your scenario, your greeting, a couple of minutes.