What is SIP?
- SIP
- SIP, or Session Initiation Protocol, is the signaling standard that starts, manages and ends voice calls over the internet, handling everything except the audio itself.
What SIP means in practice
SIP does the negotiating. It rings the other end, agrees how the audio will be encoded, and hangs up afterwards.
The audio travels separately, usually over RTP. That split is why a call can connect perfectly and still have terrible sound.
A SIP trunk is the business version: a connection between your phone system and a provider that carries a set number of simultaneous calls.
What people get wrong
One call setup, message by message
Here's what happens in the second after someone dials a SIP-connected business line. The caller's carrier sends your provider a message called INVITE. It says who's calling, which number they want, and which audio formats the caller's side can handle. Your side answers "100 Trying" and then "180 Ringing", and that second message is what makes the caller hear a ring tone.
When the phone is picked up, your side sends "200 OK" with its own list of audio formats, and the caller's side confirms with ACK. Only now does audio start flowing. It travels on a separate path, in whichever format both lists had in common. At the end, whoever hangs up first sends BYE. All of it is plain text, which is why a phone engineer can read a failed call like a transcript and tell you in a minute whether the problem was the signaling or the sound.
Three things to ask your SIP provider
First, how many channels does your account have? You already know that number caps simultaneous calls, so ask the follow-up too: does a forwarded call use one channel or two? On some systems a call that comes in and gets sent out again occupies two until it ends.
Second, what happens when your equipment is unreachable? A power cut or a dead router takes your phones offline. Most providers let you name a failover number where calls go automatically in that case, and it's rarely set unless you ask.
Third, if calls connect but you sometimes hear nothing, or only one side can hear, ask about a router setting called SIP ALG. It's meant to help SIP traffic through a firewall, it frequently mangles the messages instead, and many VoIP providers tell customers to switch it off.
How GreetKeeper handles it
You do not configure SIP to use GreetKeeper. Forwarding from your existing number is a carrier setting, which is why setup takes minutes rather than an engineering project.
If you already run a SIP trunk, the number worth checking is its channel count, because that caps how many calls can arrive at once no matter what answers them.
The assistant answers concurrent calls in parallel, so on the software side there is no queue and no hold music.
SIP questions
Do I need to understand SIP to use an AI receptionist?
No. Forwarding hides all of it, and the only number most businesses ever need is how many simultaneous calls their line supports.
What is the difference between SIP and VoIP?
VoIP is the whole idea of carrying calls over the internet. SIP is one protocol used to set those calls up, and it is the dominant one.
Why do SIP calls sometimes connect with no audio?
Because signaling and audio take different paths. Connection succeeded and the media stream did not, which usually points at a firewall rather than at the phone system.
Related terms
Hear it take one of your calls
Two minutes, your own scenario, no card.