The ad runs at 7pm and your three lines are full by 7:04
Campaign spikes arrive faster than staffing can react. GreetKeeper picks up the calls your team cannot reach, at a rate you can work out before the spend.
Caller
“I just saw your ad, the one with the spring offer. I tried a minute ago and it was engaged. Is the deal still on?”
What happened next
- Answered on the first ring while all three lines were busy
- Confirmed the offer terms from what you trained it on
- Booked the caller in, and tagged the call as coming from the ad
You paid for the spike and then could not answer it
The worst outcome in advertising is not a campaign that nobody responds to. It is one that works and finds your phone engaged.
Response to a mailshot or a spot is concentrated. Most of it arrives inside a few hours, and no amount of staffing plans for a Thursday evening that looks like a Monday morning.
The money is already spent at that point. Every engaged tone is a piece of your ad budget landing on nothing, and none of it shows up as a cost anywhere you can see.
GreetKeeper picks up when your lines are full. It knows the offer, answers the questions the ad raised, and books what can be booked.
How overflow works during a spike
You set this up before the campaign runs, not during it.
Decide when overflow kicks in
After a set number of rings, or when every line is engaged. Your team stays first in line, and the AI only sees the calls they could not reach.
Teach it the campaign itself
The offer, the terms, the end date, what the ad actually said. A caller quoting your promotion should not hear a generic greeting that knows nothing about it.
Book rather than take messages
Campaign response decays fast. A caller who gets a slot on Thursday night is a customer. A caller who gets a callback promise is a maybe.
Tag the calls so you can measure
Calls arriving on the overflow path are recorded, which gives you a count of the response your own team never touched. That number is worth having before the next buy.
Budgeting a spike
The point of printed overage is that you can model the worst week before you commit the ad spend.
| Plan | Monthly | Calls included | After that |
|---|---|---|---|
| StarterFor a single location taking calls one line at a time. | $49 | 200 | $0.45 per call |
| ProfessionalBooking, routing and transfers included, not an add-on. | $149 | 750 | $0.35 per call |
| ScaleFor busy phones and longer opening hours. | $349 | 2,000 | $0.25 per call |
Starter is $49 a month for 200 calls at $0.45 over. Professional is $149 for 750 at $0.35. Scale is $349 for 2,000 at $0.25.
Suppose a campaign brings 400 calls above your allowance on Professional. That is $140 at $0.35, a figure you can put in the campaign budget next to the media cost.
Per-call is what makes that arithmetic possible. A per-minute service gives you no way to forecast a spike, because you cannot know in advance how long excited callers will talk.
What overflow does not solve
Questions people ask
Can I turn it on for one week only?
Yes. Many businesses run overflow around a campaign and leave it off the rest of the month. The overflow rule is a setting, so you control when it applies.
How do I know how many calls it caught?
Every call GreetKeeper answers arrives in your log with a transcript and a summary, so the calls your lines were too busy to take are countable. That number tells you what the spike really was.
What if the offer changes mid-campaign?
You update what it has been trained on. Until you do, it answers with the old terms, so make that update part of your campaign checklist.
Set it up before the ad runs
Tell us the offer and the date it goes live.