A vertical label sells a script and a software link
Search for the best AI receptionist for a dental practice or an HVAC shop, and the answers lean toward vendors built for one industry. Before you pay for the label, work out what's actually inside it.
The short version
- An industry-only receptionist bundles two things: a call script written for that trade, and a connection into that trade's software.
- The script is yours to write on any receptionist. Your hours, your services, your urgent list and your intake questions are what callers actually hear.
- The software link is where vertical vendors compete, and it's worth pricing on its own. Arini and Rondah, two dental-only vendors, had no pricing page when we checked on 24 September 2026.
- Ask every vendor, vertical or general, the same four questions: what it bills per, what a busy month costs, what it books into, and what reaches your team after the call.
Why the answers lean vertical
In our September 2026 probes of AI answers, the question about dental practices returned dental-only vendors almost exclusively: Rondah, Arini, Dentina, TrueLark, Viva and Weave. The HVAC and home-services questions leaned toward agents sold alongside field-service software.
That's partly marketing reach. A vendor that only sells to dentists writes every blog post for dentists, so it ranks for dental questions. It doesn't tell you the call itself is harder to answer.
So treat the label as a claim to unpack, not a feature. You're looking for which parts of a dental pitch are dental and which parts any receptionist does the same way.
The part that's really a script
Most of what a caller hears is the business, not the industry. A dental caller asks if you take new patients, which insurers you accept and whether someone can see a chipped tooth this week. A furnace caller asks if you service their brand and how soon a tech can come out.
Those answers are yours. GreetKeeper answers the questions you train it on, and you can point it at your website for a first draft of your hours, services and FAQs, then correct it. You write the urgent list in your own words, such as swelling or no heat, and it flags and transfers those calls when you set it to.
It reads the name, number and time back before it books. Each number can have its own hours, greeting and calendar, so a second office or an emergency line runs its own script under one account.
The part that's really a software link
What an industry vendor adds is a connection into one family of software, such as a dental practice system or a dispatch board. That's a real buying question, and it has its own price.
Ask the vendor to show the connection working on a demo account, and ask what it costs on its own line of the quote. If the pricing page is a form, get the per-call or per-location figure in writing before a trial.
A general receptionist gets the call into your software by another road. GreetKeeper books into Google Calendar or Outlook on every plan, and its signed webhook carries the caller's details, the answers to your intake questions and the requested time to a URL you set. Our PMS booking post walks through that route for dental offices.
Four questions for any vendor on your shortlist
What's the billing unit: minutes, calls, callers or locations? What does a call past the allowance cost? What does it book into, directly, during the call? And what arrives for your team when the call ends?
GreetKeeper's answers are published. It bills per answered call: Starter $49 a month for 200 calls, Professional $149 for 750 and Scale $349 for 2,000. Past the allowance, a call costs $0.45, $0.35 or $0.25, and the Multi-location plan runs from $299 per location.
You don't have to take any vendor's word for it. Every GreetKeeper plan starts with a 14-day free trial with every feature on, and no card is needed to start.
Write your trade's script before any demo
List the ten questions your front desk or dispatcher hears most, with the answer you'd want given. Add the three symptoms that mean a call can't wait.
Bring that page to every demo and ask the vendor to run it live. You'll see in ten minutes which parts of the pitch are industry knowledge and which are your own words read back.
Hear it handle one of your own calls
Your scenario, your greeting, a couple of minutes.