Real estate inquiry script for buyer and seller calls
A real estate inquiry call has one job: turn a question about a listing into a showing or a follow-up you can act on. Get the property the caller rang about, their name and number, whether they're buying, selling or renting, their timeline and where their financing stands. The script below covers sign calls, online listing calls, seller leads and the caller who rings while every agent is out at a showing.
Open the call and find the property
Thanks for calling Harbor Lane Realty, this is Dana. Which property are you calling about?
Most inquiry calls start from a sign or a listing. Asking for the property first gets you to the useful part of the call in one question.
Hi, you've reached Harbor Lane Realty. I'm the office's AI assistant, and I can answer questions about our listings and set up a showing.
Which home are you calling about? The street name is plenty.
The caller hears what's answering and what it can do before they give any details. 'The street name is plenty' saves callers who don't know the full address.
No problem. Do you remember the street, or roughly where you saw the sign?
Was it the three-bedroom on Alder Street with the blue door? Great, that's 214 Alder.
Sign callers often drove past and kept going. Offer one detail they'd remember, like the door or the yard, and let them confirm it.
Buyer, seller or renter
I'd be glad to help. Can I get your name and the best number to reach you, in case we get cut off?
Ask for the number before the long questions. A dropped mobile call with a number is a lead. Without one, it's gone.
Are you looking to buy in the next few months, or just starting to look around?
Have you spoken with a lender yet, or would it help if we put you in touch with one?
Are you working with an agent already?
Timeline, financing and agent status, asked plainly. The lender question is an offer of help, so nobody hears it as a test.
Is that a home you're thinking of selling? What's the address?
When would you ideally like to be moved out by?
Would a free price opinion from one of our agents be useful?
Sellers are the calls agents want most. Get the address and the move date, then offer the valuation meeting before the call ends.
That one's a rental. When are you hoping to move in, and how many months are you looking to lease for?
I'll send you the application link and book you a viewing.
Renters want a fast yes or no on dates. Move-in date and lease length are the two answers the property manager needs.
Book the showing
Marcus is showing homes on Alder Street on Saturday. He has ten-thirty or one o'clock. Which works better for you?
Two real times beat 'when are you free?'. The caller picks one, and you've skipped five minutes of back and forth.
So that's 214 Alder Street, Saturday at ten-thirty with Marcus, for Jordan Lee on 555-0184. Is that right?
Address, day, time, agent, name and number. Reading it back catches the wrong house before two people stand outside it.
Price questions, sold homes and busy agents
It's listed at four eighty-nine, and Marcus can talk you through recent sales nearby.
Questions about offers go straight to him, so I'll have him call you this afternoon.
Whoever answers shares what's public and passes negotiation to the agent. That keeps the listing agent's advice where it belongs.
That one just went under contract. We've got two similar homes a few streets over.
Would you like the details, or should Marcus call you when something like it comes up?
A sold sign still brings calls for weeks. Treat every one as a buyer who wants that street, not a dead end.
Our agents are all at showings right now. I've got your details, and Marcus will call you back within the hour.
Only promise a callback time your team can keep. A specific time sounds far more real than 'as soon as possible'.
Why this real estate script turns calls into showings
Each question earns a next step. The address tells you which agent owns the call. Timeline and lender status tell that agent how soon to ring back. Name and number, taken early, mean a dropped call still ends up in your pipeline.
It never ends on 'it's sold' or 'nobody's in'. A contract becomes two nearby homes, and a busy afternoon becomes a callback with a time on it. Sign callers often ring two or three offices from the curb. The office that books a time is usually the one they visit.
The script also asks every caller the same questions, in the same order. That's good practice under the federal Fair Housing Act, which bars treating buyers and renters differently by race, religion, sex, national origin, disability or family status. Talk about the home, not about who lives nearby.
Fitting the script to your brokerage
Swap in your own routing. Some teams send every sign call to the listing agent, some to whoever's on floor duty, and some round-robin new buyers. Write the rule next to the phone so the caller's details reach the right person.
If you work mostly with sellers, move the seller block to the top and open with 'Are you calling about buying or selling?'. If you run rentals, lead with move-in date and pets.
Replace the lender line with your own partner's name if you refer to one. Keep it phrased as an offer. Buyers who already have a pre-approval letter will simply say so.
For new-build and land calls, add lot size and whether the caller needs a builder. Keep the read-back exactly as it is.
Naming the assistant on a real estate call
How GreetKeeper answers your listing calls
GreetKeeper answers every inbound call, at any hour, including the Sunday-evening sign calls that come in after an open house. It answers the questions you train it on, like bedrooms, lot size and which agent has the listing. Then it asks your intake questions and captures the caller's name, number and reason for calling.
When a buyer wants to see the home, GreetKeeper books the showing into your calendar, with Google Calendar and Outlook both supported. It reads the name, number and time back before it books. After the call, the buyer gets one text with the booking confirmation or a booking link, and a reply with the opt-out word stops further texts.
Hot seller lead while you're in a showing? GreetKeeper texts the on-call agent with the caller's details. If the caller asks for a person, it transfers the call and tries a second number you nominate if the first doesn't answer. Every call reaches you as a transcript and a short summary, and a webhook can post the lead, with its intake answers, to the CRM you use.
Every plan includes a dedicated local number with the area code you choose; you forward your office line to it. Each office number gets its own hours, greeting and calendar under one account. Plans start at $49 a month for 200 answered calls, and every plan starts with a 14-day free trial with every feature on and no card.
Questions people ask about these greetings
What questions should you ask a real estate lead on the phone?
Five questions cover most calls: which property, their name and number, buying or selling, their timeline, and whether they've spoken to a lender. Add 'are you working with an agent?' for buyers. Ask the same questions of every caller.
How do you answer a call about a real estate sign?
Name the office, then ask which property they're calling about. Confirm the address with a detail they'd remember, like the door color. Take a name and number next, then offer two showing times.
What should you say when a listing is already under contract?
Say it's under contract, then offer one or two similar homes nearby or a callback when a match lists. Callers who ring about a sold home still want that street, and most will take the alternative.
Can an AI receptionist book real estate showings?
Yes. GreetKeeper books showings into Google Calendar or Outlook on every plan, from $49 a month. It reads the booking back and texts the buyer a confirmation. The agent gets the caller's details by text too.
Hear it take a sign call
Your office name, one of your listings, a buyer asking for Saturday. Two minutes.