Smith.ai vs Goodcall

Neither Smith.ai nor Goodcall bills by the minute, and that's why they get compared. Smith.ai counts calls: its Pro plan is $150 a month for 75 to 300 calls, at $2.00 to $2.17 each. Goodcall counts unique customers: Starter is $79 for 100, with minutes uncapped and $0.50 for each extra customer.

The difference is the repeat caller. Smith.ai charges every time the phone rings. Goodcall charges once per person per month, however many times they call and however long they talk.

Smith.ai fits a business where most calls come from new people, like a firm taking fresh inquiries, where every call is a new person. Goodcall fits a business on one number whose customers call back often, like a repair shop fielding "is it ready?" calls. Both were read on the vendors' own pages in September 2026.

Published pricing, side by side

What each vendor prints on its own site. The billing unit decides more of the final bill than the headline price does.

	Smith.ai	Goodcall
Billing unit	Per call	Per unique caller
Entry plan	Free tier at $0 for 25 calls, then $3.00 a call	Starter $79/mo ($66 annual) for 100 unique customers
Higher tiers	Pro $150/mo covers 75 to 300 calls at $2.00–$2.17 each; Enterprise $500/mo covers 300 to 1,000+ at $1.60–$1.67	Growth $129 ($108 annual, 250), Scale $249 ($208, 500); priced per agent, where each phone number is an agent
Overage rate	Published, and the per-call rate falls as the tier rises	$0.50 per additional unique customer, published

Read on each vendor's own website in September 2026. Prices move, so check before you buy.

What decides it

The dimensions that change the bill or the service, each as a fact read on the vendor's own site.

	Smith.ai	Goodcall
Unit	Each call	Each unique customer, per agent
Same customer calls four times	Four calls	One customer
Long calls	One call, whatever the length	Minutes uncapped on every plan
Lowest paid plan	Pro, $150 for 75 to 300 calls	Starter, $79 for 100 customers ($66 annual)
Rate past the plan	Printed, falling to $1.60–$1.67 on Enterprise	$0.50 per extra unique customer
Each extra phone number	Ask Smith.ai how it's counted	Its own agent and its own plan

Smith.ai and Goodcall: each vendor's own pricing page, read September 2026.

Export last month's calls and sort them by caller number. Count the rows, then count the distinct numbers. The gap between the two is your repeat-caller share, and it's the figure this whole page rests on.

If the two counts are close, most of your callers ring once. A per-call meter and a per-caller meter then charge you for roughly the same thing. If the distinct count is half the total, you're paying Smith.ai for every callback that Goodcall would count once.

An auto repair shop, counted both ways

Picture a shop with 240 calls a month from 130 different customers. People call to book, call again to ask if the car is ready, and sometimes call a third time about the bill.

On Smith.ai that's 240 calls. It sits inside the Pro range of 75 to 300, priced at $2.00 to $2.17 a call. A busy month with 60 more callbacks moves you toward the top of that range.

On Goodcall it's 130 unique customers. That's past Starter's 100, so you'd either pay $0.50 for each of the 30 extra, or sit on Growth at $129 for 250. The callbacks and their length add nothing.

Where each meter gets expensive

Smith.ai's rate falls as you climb. It's $3.00 a call past the free tier's 25 and about $2.00 on Pro. The $500 Enterprise plan brings it to $1.60 to $1.67 for 300 to more than 1,000 calls. A month full of short callbacks is where the count rises fastest.

Goodcall's cost rises with phone numbers. Every number is an agent on its own plan, so a sales line and a service line are two subscriptions. Three numbers on Starter means three Starter plans before any extra customer is counted.

Can you use both?

You can, and some businesses split by line. Forward your new-inquiry number to one service and your existing-customer line to the other, then compare a month of invoices.

Keep the setup simple. The forwarding mode and ring delay are set at your carrier or phone system. Each line goes wherever you point it, and you can move it back the same way.

GreetKeeper's count: answered calls, one allowance

Disclosure: GreetKeeper is our product, and this section is the only place it appears. It counts answered calls, like Smith.ai, and it keeps every number you run under one allowance. Starter is $49 a month for 200 answered calls, then $0.45 a call. Professional is $149 for 750 at $0.35, and Scale is $349 for 2,000 at $0.25.

The 240-call repair shop fits Professional. Very short calls don't count toward the plan, and neither do robocalls, which are screened out before the greeting. Each number can keep its own hours, greeting and calendar, so a service line can close at six while the booking line runs later.

It books into Google Calendar or Outlook on every plan, and the caller gets one text afterwards with the booking confirmation. Every call arrives as a transcript and a short summary. You start with a 14-day free trial, every feature on and no card.

Plan	Monthly	Calls included	After that
StarterFor a single location taking calls one line at a time.	$49	200	$0.45 per call
ProfessionalBooking, routing and transfers included, not an add-on.	$149	750	$0.35 per call
ScaleFor busy phones and longer opening hours.	$349	2,000	$0.25 per call

Questions people ask about this comparison

Is Goodcall cheaper than Smith.ai?

Usually, if your callers ring more than once. Goodcall's Starter is $79 for 100 unique customers with uncapped minutes. Smith.ai's Pro is $150 for 75 to 300 calls and charges each call. Divide your calls by your distinct callers to see which side you're on.

Does Smith.ai charge for long calls?

No. Smith.ai bills per call, so a 12-minute call is one call. Its rate depends on the tier: $3.00 past the 25 free calls, $2.00 to $2.17 on Pro, and $1.60 to $1.67 on Enterprise.

How does Goodcall price a second phone number?

As a second agent. Goodcall prices per agent, and each phone number is an agent with its own plan. A shop with a sales line and a service line pays for two plans, each from $79 a month on Starter.

What does each charge past the plan?

Both print it. Goodcall charges $0.50 per extra unique customer. Smith.ai's per-call rate falls as the tier rises, from $3.00 on the free tier to $1.60 to $1.67 on Enterprise. Both were read in September 2026.

Put every line on one allowance

GreetKeeper counts answered calls across all your numbers, from $49 for 200. Hear it answer yours first.

See it answer a call See pricing